By Susan Davis, Executive Director
Are you working on international development? Do you sometimes feel uncomfortable? This might sound a bit like a commercial for Alka Seltzer, but really it’s about cognitive dissonance. This is the feeling of uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time (Changingminds.org).
If, when confronted about the way you work, you’ve ever explained it by saying, “Well, that’s the way I’ve always done it,” you may be suffering from cognitive dissonance.
In the water sector, there seem to be several conflicting yet strongly held beliefs and actions:
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