How a radio talk show is promoting WaSH in Northern Uganda

This is a guest blog by Justine Olweny, a Ugandan WASH entrepreneur and resource centre founder. You can find out more about his activities here.

“YOT KOM LONYO” (meaning “Health is wealth”) is a WaSH campaign radio program talk show conducted every Thursday from 16:00–17:00 hours East African Time. It encourages the involvement of local entrepreneurs, school leaders, pupils, politician, district technocrats, and partner representatives on water, sanitation and hygiene (WaSH) promotion discussions. It has promoted the utilisation and ownership of WaSH products among the communities of Kitgum District.

The weekly talk show was started in September, 2018 and has so far covered 7 WaSH topics within 22 episodes.This involves the engagement of eight stakeholders within the region being represented in at least two sessions. This talk show was motivated by the need for community ownership in safe WaSH infrastructures created by difference agencies, including the government.

Mightyfire 91.5FM has a total coverage of about 1,500,000 listeners in Northern Uganda. It has made significant progress in reaching out to the majority of refugees from South Sudan in the local language Acholi, which is spoken by them. The intention was to prepare for the rainy season, which often leads to an increase in the prevalence of waterborne diseases, including cholera, through the production of short radio spots to promote hand-washing with soap before eating and boiling drinking water to avoid illness.

This 6-month partnership between Mightyfire 91.5FM and Water Access Consulting is a pilot project to explore the possibilities of promoting hygiene and sanitation products and services led by the communities of Kitgum District. It was inspired by the webinar From Beneficiaries to Business: Promising findings from customer-centered approaches to sustainable water services.

Achievements:

  • Improved pit toilets (DuraSan and the SaTo pan supported by the “Sanitation as a business” programme of Water for people Uganda) are being constructed by landlords, while demand for improved pit toilets has increased together with the services provided by the pit-emptying gulpers team of the Municipality.
  • The radio programme materials were developed in accordance with the context, with compelling radio programmes that engage listeners in good hygiene practices, and with references to Lifewater mWaSH and UNHCR WaSH manuals.

Learnings:

  • The materials and topics discussed are generated by the audience themselves, for example during a school Q&A session, and during interviews
  • The audience pay a lot of attention to jingles, and they memorise short spot messages instead of the entire radio talk show
  • It is very motivating for both parents, elders and pupils to listen to their recorded debate play over the radio.

What do you think? How can we create more WaSH service demand using media? Do you have any examples of good WaSH campaigns in the media, that have contributed to behavior change in WaSH? Please share your experiences below.

(Photo credit: Water Access Consulting Archive)

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